by Davina Frederick | Nov 24, 2016 | All Articles, CEO Mindset Mastery
I HAVE NEVER BEEN VERY FLEXIBLE–neither physically (thanks to family genetics) or mentally. I live by my calendar and hate it when plans change at the last minute. That is to say, I USED to hate it. These days, I embrace it as an opportunity: What else am I...
by Davina Frederick | Nov 23, 2016 | All Articles, CEO Mindset Mastery
BETWEEN SOCIAL MEDIA, NATIONAL NEWS, and family, friends and colleagues, it can get pretty noisy and nasty out (and in) there. And a lot of it, hell, most of it, is bullshit. I don’t think there is a day I don’t see some post from internet marketer...
by Davina Frederick | Nov 23, 2016 | All Articles, CEO Mindset Mastery, For Attorneys Only
I SHARE AND WRITE QUITE A BIT ABOUT MINDSET. Many business coaches do. For solo attorneys who want to grow their law practices, that may sound like a waste of time. They might say: “All I want is someone to tell me exactly what I need to do to get more clients,...
by Davina Frederick | Nov 23, 2016 | All Articles, Marketing and Sales
ONE OF THE FIRST PROJECTS I have many of my private clients do is to create an e-mail to go out to their clients each week. It doesn’t have to be a “newsletter” per se, it can be a blog or a vlog or even just a cool image with a compelling sentence...
by Davina Frederick | Nov 14, 2016 | All Articles, CEO Mindset Mastery, For Attorneys Only, Marketing and Sales
WHEN I’M TALKING ABOUT putting yourself on sale, I’m not talking about offering discounts for volume buying or discounts for paying upfront before services are provided. I’m talking about this type of scenario: Prospective Client: So how much...
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