by Davina Frederick | Nov 27, 2017 | All Articles, For Attorneys Only, Marketing and Sales
SOCIAL MEDIA MARKETING can be one of the best tools for solo attorneys and small law firms on a budget. However, the most effective social media marketing strategies start with a content plan. Planning your content in advance ensures you are addressing the common...
by Davina Frederick | Nov 27, 2017 | All Articles, For Attorneys Only, Marketing and Sales
CLIENT TESTIMONIALS, or social proof, has become one of the most powerful marketing tools in modern-day marketing. In fact, social proof can make (or break, if it’s not good) a business. Think of your own habits: Before you make an online purchase, do you check...
by Davina Frederick | Nov 26, 2017 | All Articles, CEO Mindset Mastery, For Attorneys Only, Productivity and Time Management, Systems and Automation
THE ONE THING I LEARN about myself when I grew my first law practice from a solo to a partnership and began hiring more and more staff: I value control over my time much more than I value money. As our firm expanded, and we got busier and busier, I no longer felt in...
by Davina Frederick | Nov 25, 2017 | All Articles, CEO Mindset Mastery, For Attorneys Only, Marketing and Sales, Strategic Planning
I ONCE ASKED ONE OF MY IDEAL CLIENTS (who happened to also be an actual client), which of the tools I shared with her were the most powerful and had the most impact on her business growth. At the top of her list was the Ideal Client Avatar exercise. “After I...
by Davina Frederick | Nov 22, 2017 | All Articles, CEO Mindset Mastery, For Attorneys Only
IF YOU FEEL OVERWORKED AND OVERWHELMED, tired of putting in 14- to 16-hour days at work only to get home and put in more time taking care of your family–and then going back to work after they are all in bed–then it may be time to reconsider what you are...
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